Dashlane’s recently released 2025 survey report on anonymized passkey usage among its customers reveals significant momentum in passkey adoption and highlights a fundamental change in the authentication landscape, showcasing how passkeys are fundamentally disrupting traditional login methods
Key Findings on Passkey Adoption
The data clearly indicates a surge in passkey use across various sectors:
- Remarkable Growth: Roblox experienced an 862% increase in passkey usage.
- Enterprise Adoption: Services like HubSpot and Okta are enabling and seeing rapid adoption of passkeys.
- Default Authentication: Retail giants, such as Amazon, saw huge adoption after making passkeys the default authentication method for their mobile users.
- User Penetration: A notable 40% of Dashlane users now have at least one passkey stored.
The Passkey Advantage: Security and User Experience
Passkeys are gaining traction because they offer a rare combination of benefits: they are more secure than passwords and more robust than existing Multi-Factor Authentication (MFA) technologies. They enhance security while reducing user friction.
As Alyssa Robinson, CISO of HubSpot, noted:
“We have also seen a 25% improvement in login success rates over passwords, as well as a 4x faster time to login compared to passwords and 2FA.”
Procella’s Stance on Passwordless Authentication
Procella firmly supports the move to passwordless authentication, especially passkeys.
- If you utilize Single Sign-On (SSO) providers like Google or Okta, implementing passkeys can be a smooth transition that improves overall user experience.
Planning for Passkey Deployment
While many of the benefits are clear, adopting passkeys in an enterprise environment requires careful planning, particularly regarding passkey storage.
- Operating System (OS) and browser vendors—such as Apple, Google, and Microsoft—offer their own built-in passkey stores.
- However, enterprises often need to avoid vendor lock-in to a single OS or browser. This is where password managers with advanced enterprise features, like Dashlane and 1Password, can provide platform-agnostic solutions.
Procella maintains a strict vendor-neutral approach, preferring to integrate with your existing technology stack rather than recommend a disruptive “forklift” replacement. That said, we are proud to be a 1Password Managed Services Provider for customers who choose 1Password as their Enterprise Password Manager.
Contact us to learn how Procella can help you plan your transition to a more secure, passwordless future.